APet — Tech, Enterprise Sales and Claims

APet shaped me more than any other role. I joined as a junior developer and was the first full-time hire brought in specifically for IT — an area that barely existed. Over 2 years and 2 months I covered planning, management, development and execution: I built the SAV (Sales SaaS Portal) to sell the plan through a broad set of enterprise partners (Itaú, Unimed, Assaí, Pluxee, among others), with Bubble.io for delivery and Azure (Logic Apps + API Management) carrying the integrations and the security standard Itaú demands. I also wrote a lot of SQL, supported the claims approval team with an internal system, and put Power BI at the center of executive decision-making.

• Bubble.io
• Azure Logic Apps
• Azure API Management
• SQL
• REST APIs
• Power BI
• Vindi
• SutHub
• Scrum · ClickUp

When I joined, APet had the product and the commercial team but no structured technology area. Selling through Itaú required bank-level compliance — improvisation wasn't an option. The claims team processed reimbursements manually, with no dedicated tooling. And business reporting (sales, finance, loss ratio) came out of spreadsheets.

• No IT department: every new project turned into case-by-case negotiations with external vendors.
• Co-sales across multiple enterprise channels (Itaú, Unimed, Assaí, Pluxee, among others) required a dedicated sales SaaS — and, for Itaú specifically, bank-grade security at Itaú's standard.
• Claims were processed manually by the approval team, with no support system for member cards, authorizations and case reviews.
• Business decisions (sales, finance, claims) relied on spreadsheets exported and reconciled by hand.

1. 01

   Standing up the IT department in Scrum

   I arrived as the company's first full-time IT hire. Together with a partner company and consultants, we built the department almost from zero — defining stack, processes, Azure governance (DevOps, CI/CD, API Management) and the operating rituals. Scrum throughout: cross-functional teams, dailies and ClickUp as the planning and tracking hub. I worked across all four fronts: planning, management, development and execution.

2. 02

   SAV — Sales SaaS Portal for enterprise partners

   I owned the SAV — the Sales SaaS Portal — end-to-end for APet and its partners: Itaú, Assaí, Unimed (across all of Brazil), Pluxee, among others. Bubble.io enabled fast delivery under tight deadlines; Azure (Logic Apps + API Management) carried the heavy integrations. Vindi (recurring billing) integrations lived inside the SAV, wired into the sales flow.

3. 03

   Bank-grade security (Itaú-level standard)

   Selling through Itaú's channel means meeting the security bar a bank like Itaú demands: encryption, key management in API Management, audit trails, sensitive-data compliance. I treated security as a baseline of the SAV from sprint one — not as later rework — which is what unlocked partner approvals.

4. 04

   Internal claims support system (manual decisions, by the approval team)

   Reimbursement decisions themselves stayed manual, owned by the claims approval team. I supervised and coordinated other developers on the support system around them: digital member card, authorization queue, case reviews, per-product custom flows, integration between backoffice, customer service and the insured (the pet's owner). Mobile and Web. The system gave the team the tools and the data; approving or denying remained human and auditable.

5. 05

   Enterprise integrations, SQL and Power BI

   Azure Logic Apps + API Management as the integration backbone with SutHub (subscription/onboarding), Power BI (data) and the partners' APIs. DevOps pipelines with CI/CD enforced controlled deploys across environments. Underneath it, a lot of hand-written SQL: queries, modeling, cross-system data checks and troubleshooting discrepancies. Power BI replaced spreadsheet reports with a single, current view of sales, finance and claims for the leadership team.

6. 06

   Business before tooling

   Much of the job wasn't writing code: it was sitting with sales, customer service, finance and the claims team, understanding the real need, translating it into a solution, prioritising under pressure and negotiating deadlines with external partners and vendors. This is where I learned to talk to business areas — and to defend technical decisions in business language.

• 01

  Bubble.io for speed, Azure for the foundation

  Enterprise-partner deadlines don't tolerate custom-framework cycles. Bubble.io let us ship the SAV in weeks, not quarters; Azure took over where Bubble couldn't reach — security, heavy integrations, governance. Running two stacks cost discipline; it paid back in time-to-market.

• 02

  Bank-grade security as a baseline, not an audit afterthought

  Meeting Itaú's security bar requires treating security from the first design — TLS, key management in API Management, environment segregation, auditable trails. Treating it as rework would have cost the partnership. Treating it as a baseline is what unlocked partner approvals.

• 03

  Claims as a support system, not an automated decision

  Approving or denying a reimbursement is a regulated, human decision — automating that would be a mistake. What we automated was everything around it: digital member card, review queue, per-product flows, unified data. The claims team became faster without giving up control.

• 04

  Department built with consulting + Scrum rituals

  Working with a partner company and consultants accelerated maturity — it brought practices, tooling and an enterprise standard that would have taken years alone. Scrum + ClickUp + dailies were the connective tissue: what kept the internal team aligned with that external maturity.

Indicators mix scope (partners, security, tenure) and the market recognitions APet earned during my time as IT Specialist.

Enterprise partners served through the SAV

Itaú · Unimed · Assaí · Pluxee · among others

Security standard on the Itaú channel

Itaú-level

Reclame Aqui Award 2024

2nd place — Pet Services

Reclame Aqui Award 2025

Finalist (2 years in a row)

Market recognition

Featured on Melhores.com

Tenure at APet

Apr/2023 — May/2025

Starting point

The company's first full-time IT hire

• Bubble.io's speed only earns its keep when anchored in real security and governance — low-code alone doesn't clear an Itaú-grade security review.
• I learned new tools and operations in record time because the calendar with enterprise partners doesn't wait for the team's technical maturation.
• Coordinating devs, backoffice, customer service and the claims team on the same rhythm (Scrum + ClickUp + dailies) taught me more about technical leadership than any solo project ever has.
• In enterprise integration, the bottleneck is rarely technical: it's aligning contracts, partners' systems and SLA expectations. The connector itself is the simplest part.
• External recognition (Reclame Aqui 2024/2025, Melhores.com) showed up because the operation behind it was well coordinated — tech was part of the stage, not the star.

I joined as a developer early in my career and left behind a Scrum-structured IT department, the SAV running across a broad set of enterprise partners (Itaú, Unimed, Assaí, Pluxee, among others) at bank-grade security, a claims support system on mobile and web, and Power BI driving the leadership team's business view. During that period, APet took 2nd place at the Reclame Aqui Award 2024 (Pet Services) and returned as a finalist in 2025 — for the 2nd year in a row — alongside a featured spot on Melhores.com among Brazil's top pet health plans. The company moved from 'commercial team plus an IT vendor' to 'operation with its own technology' over the period.